What Even is SEO??
What is going on??
The problem is that search engines, don’t know your website exists. They don’t know how awesome you and your website are. Well not just yet anyway.
Just like a new friendship…
Think of the connection of you and your new website and the search engines like a new friendship. Or a new acquaintance. It takes some time to build the trust.
Google and other search engines need some time to build trust. Before they promote you and your site to the rest of the world (and their devoted followers) they need to know you are legit.
Build Trust & Credibility with Search Engines
SEO (Search Engine Optimisation)
They want to know:
- That you know your field really well
- That you know can be trusted
- That you will be around for the long haul
- That you have things formatted on your website so that search engines can read the content
- That your website is secure and won't be taken over by hackers
- That you use an SSL for security of data
- That you come recommended by other quality websites and people
- That you value other people's privacy
- That you won't try to use dodgy tactics to pull the wool over Google's eyes
- Etc etc
I could basically go on all day with this list, but I think you get the idea. SEO is basically about common sense.
It takes months to get traction because Google has spent a great deal of time, effort and money to build its audience. Google does not want to then deliver your website as the best possible result to someone’s query if it doesn’t know if it can trust you.
You need to prove to Google you have the best answer to the query and you can be trusted.
And this my friend, is where SEO comes in!
The Nitty Gritties
SEO & Your Website
You have a website that is crucial to your business. It generates leads, customers and revenue and If it doesn’t… it really should. It’s a channel through which customers, suppliers, potential new staff and partners will find you and engage with you. It is fundamental to the success of your business and you want peace of mind that it will be up and available for your audience 24/7 without interruption. Your site builds trust and credibility with your customers and is probably the single most important marketing tool your business has.
SEO has long been a core part of digital marketing. Processes have changed as search engine algorithms have evolved, but optimising a website so search engines (and more importantly, users) can access and understand it is a strategy that still works.
All good things take time, and it’s important to remember that SEO is a long-term strategy. While it would be nice to see results overnight, we can’t promise that. What we can guarantee, though, is a best-practice SEO strategy that will add lasting value to your website and business.
Still not sold? Here are some of the benefits SEO can bring to your business:
Cost-effective marketingUnlike other avenues that require constant investment to stay visible, such as social media and PPC (Pay Per Click) advertising, SEO helps potential customers find you with fewer ongoing costs.
Access to valuable dataSEO offers you valuable keyword data that can help you understand what your customers want from your business and how this can be applied to your online and offline strategies.
Increased credibilityIt’s simple: the lower you are in the search rankings, the less trustworthy you seem to a potential customer. A good SEO strategy will help your brand’s visibility and credibility by ranking for relevant keywords.
Your competitors are already doing itMore and more companies are prioritising digital marketing over traditional advertising spend, so it’s important to stay ahead of the game with a top-notch SEO strategy.
Performance Focused & Growth Driven SEO StrategiesNot everyone wants to be a salesperson, right? But reality is that businesses need sales to survive. Let’s work together and create the best digital marketing strategy and funnel to direct leads straight to your business. Let your website and your digital marketing take the role of the best salesperson you could ever have working in your business.
Do You Need a Search Engine Optimization (SEO) Expert?
A search engine optimization (SEO) expert is a person who helps businesses rank higher in the search engines for certain keywords. Successful SEO professionals help your website rank higher in the search engines. They do this by making changes to make it easier for Google, Yahoo, Bing and other popular search engines to find you when someone searches for a certain keyword or phrase that is relevant to what you provide as service offers on your website.
There are a lot of things you can do yourself, but you will find it takes quite a lot of time. And some of the more technical aspects are really best to be left to an SEO Expert.
What Do We Offer?
We are SEO Experts
A search engine optimization (SEO) expert is a person who helps businesses rank higher in the search engines for certain keywords. Successful SEO professionals help your website rank higher in the search engines. They do this by making changes to make it easier for Google, Yahoo, Bing and other popular search engines to find you when someone searches for a certain keyword or phrase that is relevant to what you provide as service offers on your website.
There are a lot of things you can do yourself, but you will find it takes quite a lot of time. And some of the more technical aspects are really best to be left to an SEO Expert.